1. Value Proposition: On-the-go, personalized, trendy donuts for you
  2. SMART Goal: Our goal is to increase the number of our personalized donut sales of Bigfoot Donuts by 100% within the fourth quarter of 2023. The marketing department will accomplish this goal by creating a mobile app and targeted social media marketing campaigns using attractive graphics and videos for advertising to be posted on Facebook and Instagram channels. Accomplishing this goal will result in the increased popularity of Bigfoot Donuts and its profitability.

3 KPIs

  1. Daily Active Users- A great KPI to know how many highly engaged customers they have. Each person will be counted as one regardless of how many times they have visited the app daily. You can have the data also for yesterday and you can get an average number of users over a period of time.
  2. Monthly Active Users- This KPI will tell you how many people have visited or used your mobile phone app in the past month. This can detect customers who have opened the app in the current month or within the 30-day period.
  3. Return on Investment- Understanding how much value a campaign generates in relation to the amount of money spent on it can be a crucial and important tool in formulating future strategies.
  • The three marketing channels that can be used are display, social media, and video marketing.

Rationale:

Display marketing is a great way to market Bigfoot Donuts because we can make use of the appetizing appearance of the personalized Bigfoot Donuts. Ideas for personalized donuts can catch the attention of parents who wants to order personalized Bigfoot Donut through the mobile app for their upcoming events. We can capitalize on how decorative and appealing they could look which could capture anyone’s eyes. Display marketing will increase the visibility and popularity of the product as the more they get to be displayed, the more people will be aware of their existence. Bigfoot Donuts targets trendy people who like to stand out from the crowd, therefore personalized donuts have exposure using display marketing is a good campaign.

One of the targeted markets of Bigfoot Donuts is the active online and social media users, so using social media as one of the marketing channels will give us an edge. Exposure of the donuts on social media will help the product reach a wider market and it will be visible to its target market. Most people nowadays have social media so it is a great way to market our products. It is a very convenient way because

Making videos about Bigfoot Donuts will give the target audience the chance of seeing how creative and easy the donuts can be made. Also, people who have demanding careers and minimal time to spend shopping around will definitely prefer buying the donuts online with just a few clicks, and having videos to show what they signed up for will definitely increase our sales.